Content consumption preferences are constantly evolving, and new formats bring new creative and technical opportunities. We’re exploring animation and video, developing interactive content (like this publication!) and shifting to a mobile-first mindset so that we can create content that is engaging, easy to consume and provides measurable results.

Video and Animation

The demand for video content continues to grow.

82%

of all IP traffic is predicted to be video by 2022, up from 75% in 2017.
(Cisco Visual Networking Index: Forecast and Trends, 2017-2022)

72%

of B2B buyers are watching videos to help them make their buying decisions
(Google Research)

We’re expanding our capability to produce short animations and videos in-house to boost social engagement and add interest to landing pages. These videos promoted registrations for a series of Oil and Gas industry webinars:

Interactive, experiential content

Content that the audience can manipulate and interact with, rather than passively consume leads to better marketing results. 

We are now working with two different platforms to create visually rich content that works well on any device, especially mobile, without a heavy investment of developer time. Both platforms offer metrics on user behavior and engagement and will feed this information directly into Marketo, the firm’s new marketing automation platform.

increase in conversions and 10x increase in clickthroughs over static content

22%

According to Ceros, experiential content has a 

  • BDO member firms in Canada, U.S., U.K., Germany and LATAM have access to Ceros and share working files
  • Ceros can be used to create interactive content, quizzes, simple calculators and microsites
  • Brand new tool for the design team giving us expanded capability for longer interactive pieces and microsites
  • Highly customized animations possible 
  • Possibility of developing templates for sales documents and presentations

We've used Ceros to create microcontent to add interest to insight pages on BDO.ca.

How do we design for mobile?

     Keep it simple:

  • Design should be clear, concise
    and uncluttered
  • Text on images should be minimal (for example, no more than 10 words on a social media-sized image)
  •  Avoid hover effects, and keep any interaction hot spots large enough to be easily manipulated

Mobile internet traffic makes up

47.96%

of all online traffic as of February 2019

Desktop users on LinkedIn still make up the largest block of social media referrals to www.bdo.ca at

46%

but, a significant portion of users are finding the site from mobile devices

A mobile-first mindset

DESIGN AND MARKETING TRENDS

How to improve campaigns

Design for
modern marketing

Content consumption preferences are constantly evolving, and new formats bring new creative and technical opportunities. We’re exploring animation and video, developing interactive content (like this publication!) and shifting to a mobile-first mindset so that we can create content that is engaging, easy to consume and provides measurable results.

Video and Animation

The demand for video content continues to grow.

82%

of all IP traffic is predicted to be video by 2022, up from 75% in 2017.
(Cisco Visual Networking Index: Forecast and Trends, 2017-2022)

72%

of B2B buyers are watching videos to help them make their buying decisions
(Google Research)

We’re expanding our capability to produce short animations and videos in-house to boost social engagement and add interest to landing pages. These videos promoted registrations for a series of Oil and Gas industry webinars:

Interactive, experiential content

Content that the audience can manipulate and interact with, rather than passively consume leads to better marketing results. 

We are now working with two different platforms to create visually rich content that works well on any device, especially mobile, without a heavy investment of developer time. Both platforms offer metrics on user behavior and engagement and will feed this information directly into Marketo, the firm’s new marketing automation platform.

increase in conversions and 10x increase in clickthroughs over static content

22%

According to Ceros, experiential content has a 

  • BDO member firms in Canada, U.S., U.K., Germany and LATAM have access to Ceros and share working files
  • Ceros can be used to create interactive content, quizzes, simple calculators and microsites
  • Brand new tool for the design team giving us expanded capability for longer interactive pieces and microsites
  • Highly customized animations possible 
  • Possibility of developing templates for sales documents and presentations

We've used Ceros to create microcontent to add interest to insight pages on BDO.ca.

How do we design for mobile?

     Keep it simple:

  • Design should be clear, concise
    and uncluttered
  • Text on images should be minimal (for example, no more than 10 words on a social media-sized image)
  •  Avoid hover effects, and keep any interaction hot spots large enough to be easily manipulated

A mobile-first mindset

Mobile internet traffic makes up

47.96%

of all online traffic as of February 2019

Desktop users on LinkedIn still make up the largest block of social media referrals to www.bdo.ca at

46%

but, a significant portion of users are finding the site from mobile devices

37%

of inbound referrals from social media to www.bdo.ca came from users on mobile devices

100% of conversions

In the recent VC Pitch Day campaign

in the Vancouver and Toronto markets came from mobile devices

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