Colour is one of a designer’s most powerful tools. It can set a mood, create emotion, draw attention and differentiate content. It is often one of the most recognizable elements of a brand’s visual identity. Many world-class brands seek to ‘own’ a colour in their industry. Think of orange in the retail home improvement sector, green in farm equipment or light blue for jewelry retail.

In an industry traditionally dominated by calm, cool, reserved blues and greens, BDO has chosen to own red. It’s a strong colour, associated in western culture with energy and passion and well suited to a firm whose mission is People helping people achieve their dreams. Achieving dreams requires energy and passion.

How we use it

The intensity of BDO red works well when balanced with neutral greys and the cooler shades from BDO palette to create the right mood and tone for a piece of content.

A world of red

Colours in the competitive landscape

We regularly review competitive brands. Red continues to stand out among traditional competitors and industry disruptors.

The use of red as a dominant brand colour is a uniting theme for BDO member firms around the world. Here are a few pieces that caught our attention.

Building on the theme

The BDO brand places an emphasis on the use of real-life, relatable photography. This style continues to perform best in social media posts and online advertising. We will continue to look for images with an element of red to bring a recognizable, consistent style to the photography we use. 

Standing out
from the crowd

Owning the BDO Red

A DISTINCT AND RELEVANT BRAND

Colour is one of a designer’s most powerful tools. It can set a mood, create emotion, draw attention and differentiate content. It is often one of the most recognizable elements of a brand’s visual identity. Many world-class brands seek to ‘own’ a colour in their industry. Think of orange in the retail home improvement sector, green in farm equipment or light blue for jewelry retail.

In an industry traditionally dominated by calm, cool, reserved blues and greens, BDO has chosen to own red. It’s a strong colour, associated in western culture with energy and passion and well suited to a firm whose mission is People helping people achieve their dreams. Achieving dreams requires energy and passion.

How we use it

The intensity of BDO red works well when balanced with neutral greys and the cooler shades from BDO palette to create the right mood and tone for a piece of content.

Building on the theme

The BDO brand places an emphasis on the use of real-life, relatable photography. This style continues to perform best in social media posts and online advertising. We will continue to look for images with an element of red to bring a recognizable, consistent style to the photography we use. 

A world of red

The use of red as a dominant brand colour is a uniting theme for BDO member firms around the world. Here are a few pieces that caught our attention.

We regularly review competitive brands. Red continues to stand out among traditional competitors and industry disruptors.

Colours in the competitive landscape

PWC emphasizes warm red,orange and yellow

EY's signature yellow icon contrasts with neutral navy and dark greys

Deloitte uses calm blues and greens on a dark backgound

KPMG maintains an emphasis on blue

Baker Tilly uses fresh greens and yellows

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