Headset on

The future is yours to re-imagine.   

You’re invited to keep our digital transformation moving. Not just in the way we do business, but in the way our clients do business. It’s your opportunity to be a leading force in Strategy 2.0. It’s time to bring your digital ideas with real-world impact to life. This is CULTR/SHFT. 

The world is evolving. And so are we.   

To stay competitive, we need to be more innovative, client-centric, and collaborative than ever. Digital is our future – that’s why we made it a strategic pillar. Our Digital Office is here to design a digital backbone of the firm and launch products that shift our culture to be more transformative, with our digital savvy people in the driver’s seat. 

CULTR/SHFT is an initiative where you can directly contribute to making this happen. This is just the beginning to become smarter, faster, more digital.  

What do I submit?

We’re looking for big, bold and disruptive ideas that hyper-automate our business, create net new digital-first business models and grow through design-by-data capabilities. And it's easier than ever to submit your idea from any device through our app.

Your submission must answer the following questions:  

1. Title of your idea. 

2. Summarize your idea in one sentence. 

3. What is the opportunity your idea will solve. 

4. What is the scale of this opportunity? (service line specific, firm-wide, global, few clients, 
    many clients) 

5. What digital pillar does this idea fall under: Hyper-automation, Design by Data or Digital Business
    Models? (can be more than one) 

Additional information to consider:  

6. Are there any existing solutions in the market that can solve this problem? If so, what are they 
    and what is the implementation/on-going support costs? 

7. What is the estimated revenue potential of this idea and how can we track it internally? 

8. List the possible digital technologies to be used. 

Submissions will be accepted from teams of up to three people. You are encouraged to make cross-functional teams with diverse expertise. Questions? Ask the Digital Office.   

Bill Syrros

Craig Mulcahy

Nazia Lakhani

Mike Abbott

Evaluation Panel

Meet your 2022 Evaluation Panel

Learn about the important role you play in our digital transformation journey by submitting your innovative idea.

Explore the series here!

Mike Abbott
Managing Partner, Markets & Industry

What are the digital pillars?  

Digital Business Models 

Create value in the digital economy, identify and capitalize on future relevant products and services. 


Remove monotony, reinvent operations, focus on efficiency and consistency in our business. 

Design by Data 

Let the data guide our decisions, for both BDO 
and our clients. 

By entering this challenge you agree to the publication of your entry, at the sole discretion of BDO, which may include your name and likeness. You also agree that in consideration for entering this challenge any idea submitted by you as part of this challenge is considered performed in the course of your employment/partnership with BDO and as such BDO is the sole and exclusive owner of all intellectual property rights to the entry and you waive all moral rights to the entry in favor of BDO. BDO may use, transcribe, modify, publish, reproduce, distribute, sell or display the entry, alone or in conjunction with other materials, in its sole discretion, without further compensation.

What can I win?

The winning team will win an allowance for a home office makeover. The winning idea will be built into a working product by the Digital Office with you at the wheel.  

Key dates


March 7


June 24

Top 3 ideas selected by CULTR/SHFT Committees


Micro-incubator program



Evaluation Panel Pitches & Winner decided

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