Initiative portfolio is constructed in a coordinated manner to realize economies and drive performance returns at the organizational level.

Strategic digital investment

Initiatives are prioritized by business units acting in their economic interest based on narrowly-defined ROI.

Opportunistic digital investment

Initiatives are undertaken by individuals ad-hoc with little oversight, coordination, or demonstrated ROI.

Limited digital investment

Initiative portfolio is constructed in a coordinated manner to realize economies and drive performance returns at the organizational level.

Strategic digital investment

Initiatives are prioritized by business units acting in their economic interest based on narrowly-defined ROI.

Opportunistic digital investment

Initiatives are undertaken by individuals ad-hoc with little oversight, coordination, or demonstrated ROI.

Limited digital investment

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