Initiative portfolio is constructed in a coordinated manner to realize economies and drive performance returns at the organizational level.
Strategic digital investment
Initiatives are prioritized by business units acting in their economic interest based on narrowly-defined ROI.
Opportunistic digital investment
Initiatives are undertaken by individuals ad-hoc with little oversight, coordination, or demonstrated ROI.
Limited digital investment
Initiative portfolio is constructed in a coordinated manner to realize economies and drive performance returns at the organizational level.
Strategic digital investment
Initiatives are prioritized by business units acting in their economic interest based on narrowly-defined ROI.
Opportunistic digital investment
Initiatives are undertaken by individuals ad-hoc with little oversight, coordination, or demonstrated ROI.
Limited digital investment