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By entering this challenge you agree to the publication of your entry, at the sole discretion of BDO, which may include your name and likeness. You also agree that in consideration for entering this challenge any idea submitted by you as part of this challenge is considered performed in the course of your employment/partnership with BDO and as such BDO is the sole and exclusive owner of all intellectual property rights to the entry and you waive all moral rights to the entry in favor of BDO. BDO may use, transcribe, modify, publish, reproduce, distribute, sell or display the entry, alone or in conjunction with other materials, in its sole discretion, without further compensation.

We’re pleased to announce that the winning submission is the Client Qualification Questionnaire, spearheaded by Antonio LaRosa, Rahul Singh, and Tom Mawhinney. The Evaluation Panel wants to congratulate the winning team on their successful collaboration and disruptive creativity.

The Evaluation Panel is also adding the BDO On Tap and BDO/ORG Charts 2.0 ideas to the Digital Office portfolio of projects.

Whether you have submitted this year, or not, it’s never too late to have the next ground-breaking idea. Keep being critical, keep creating, and you might just be the winner of next year’s CULTR/SHFT.

Learn about the winning idea as well as the finalist ideas below. Also, check out what the
Evaluation Panel had to say about this year’s digital challenge.

Announcing the Winner

CULTR/SHFT saw a wealth of inventive thinking capable of transforming our business and our industry.

Antonio LaRosa
Manager, Consulting Sales Operations

Rahul Singh
Manager, Digital Office

Tom Mawhinney
Partner, Consulting
Strategy & Operations

The Client Qualification Questionnaire (CQQ) is a leading-edge approach to automating the qualification of the prospects and clients that BDO spends millions of dollars pursuing manually every year. Leveraging predictive analytics and a wealth of existing client data, the CQQ recommends the BDO professional services that best align with the primary challenges the client has identified within the online questionnaire.

Client Qualification Questionnaire (CQQ) 

Left to right

BDO On Tap

Left to right:
Claudette Charron
Web Developer, Marketing
Sarah Ojamae
Content Writing Specialist, Consulting
Tamara Radocaj
Content Writing Senior Specialist

An instantaneous content delivery approach, BDO On Tap is a content-based, sales-enablement app with device-agnostic, Apple AirDrop/Google Fast Share-style capabilities. This will replace all print sales and marketing collateral, giving partners and clients immediate Wi-Fi/Bluetooth-enabled access to a curate-able library of information, instantly capturing leads.

Meet the other finalists

BDO Org Charts 2.0 is a software program that enables the automation of client-relevant attributes and discloses implications/ consequences of certain relationships applicable across all BDO service lines. This will remove the need to manually create organizational charts that don’t provide contextual information of BDO/Client relationships.

Left to right
Katie Jenkins
CPA, Manager
Kevin Vroom
CPA, CA, Partner
Janice Mak
Staff Accountant
Shawn Hodgins (not shown in video) 
Manager, Tax

BDO Org Charts 2.0

Check out our Evaluation Panel members discussing why CULTR/SHFT is so integral to our organization.

Behind the Evaluation Panel

What is the Digital Office?

The future of BDO isn’t just digital. It’s disruptive. It’s innovative. It’s competitively client-centric. To propel this transformation and achieve Strategy 2.0, we’ve assembled the Digital Office — a team of partners, technologists, and subject matter experts that champion digital across the firm. Their mission is to evolve our culture and create a smarter, faster BDO. CULTR/SHFT is just the beginning.

What are the digital pillars?

Develop a way to generate insights that allow us to make smarter decisions. Not just for our clients, but for ourselves.

Disrupt the industry with an unprecedented new revenue source that takes over the digital economy.

Reinvent our operations with a game-changing idea that uses automation to make us quicker. More agile. More efficient. 

Evaluation Panel

Sonia Edmonds
Managing Partner,

Neil Shankman
Chief Marketing Officer

Rafi Majeed
Chief Digital Officer

David Keddy
Advisory Service
Line Leader

Bruno Suppa
Managing Partner, GTA

Alicia DeFreitas
Chief Human
Resources Officer