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Other submissions

By entering this challenge you agree to the publication of your entry, at the sole discretion of BDO, which may include your name and likeness. You also agree that in consideration for entering this challenge any idea submitted by you as part of this challenge is considered performed in the course of your employment/partnership with BDO and as such BDO is the sole and exclusive owner of all intellectual property rights to the entry and you waive all moral rights to the entry in favor of BDO. BDO may use, transcribe, modify, publish, reproduce, distribute, sell or display the entry, alone or in conjunction with other materials, in its sole discretion, without further compensation.

And BDO absolutely rose to the occasion. Submissions from across the firm were incredibly impressive—ranging in creativity and digital savvy. These big ideas challenged the status-quo and invited change in our industry. Thank you to everyone who brought this to life!

 Let’s celebrate all the innovation and teams who submitted this year:.

This year, we invited you to keep our digital transformation moving. We asked for big, bold, disruptive ideas to solve our clients’ biggest challenges.

We’re excited to announce the winner of this year’s CULTR/SHFT Challenge.

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Mishka Alarcon
National Senior Marketing Manager, Financial Advisory Services

This year’s winning idea re-imagines the full BDO experience for our prospects and clients. From leveraging elements of a modern and dynamic web-hub to initiating a more streamlined and connected digital environment, this platform ties in the BDO universe all in one place. This forward-thinking idea supports the digital-first demands of businesses in a post-COVID world.

Team members:

Antonio LaRosa
Manager, Consulting Sales Operations

Ann Marie Henson
Audit and Assurance

BDO’s Digital Experience Platform


Team members:
Carolyn Ferdinand 
Iryna Aliakseyeva 
Kelly Hagen

This group of women understand the significance of mentorship to an individual’s career. Their diverse backgrounds with expertise in digital led to the ideation of MentorMe—a mentor matching tool to help connect mentors and mentees. With the possibl using machine learning and artificial intelligence, this mentorship portal has the potential to create an efficient and meaningful mentorship experience.

Meet the other finalists

With a passion for technology and operations, Liliana and Ridhwaan collaborated to develop their digital idea, InvoiceMe. They identified opportunities to enhance BDO’s current invoicing tools and used their expert knowledge to create an all-encompassing tool to manage projects effectively from the accounting perspective. Liliana and Ridhwaan proposed InvoiceMe as the new invoicing digital solution for BDO, adaptable for all customers.

Team members:
Liliana Passowicz
Ridhwaan Unia


Evaluation Panel

Rafi Majeed
Chief Digital


Jeff Chapman
Service Line Leader, Financial Advisory Services


Tom Mawhinney
Service Line Leader, Client Centric Messaging


Jonny Stevens
Director, Sales


Daphna Smuckler
Managing Partner, Assurance & Accounting


Katie Kaplan
GTA Technology & Life Sciences Industry Leader 

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